Omnisend is a marketing automation platform designed for e-commerce businesses, specializing in email and SMS marketing. It was founded in 2014 and has since become a popular tool for businesses looking to engage customers and drive sales through personalized marketing messages.
Mission and Values:
Omnisend’s core mission is to help e-commerce businesses deliver personalized marketing content to the right audience, at the right time, and through the appropriate channels. This approach enhances the online shopping experience for consumers and improves marketing results for businesses.
Product Portfolio:
Omnisend offers a comprehensive suite of marketing tools aimed at improving customer engagement:
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Email Marketing: The platform provides customizable email templates and an intuitive drag-and-drop editor, enabling businesses to create targeted email campaigns that resonate with their customers.
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SMS Marketing: Omnisend also supports SMS marketing, allowing businesses to send text messages to customers globally, further enhancing communication.
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Web Push Notifications: This feature allows businesses to engage customers instantly through web push notifications, providing an alternative to traditional email or phone-based contact.
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Product Reviews: Omnisend includes tools for gathering customer feedback via email and SMS, which helps businesses collect valuable insights and build trust with their audience.
Company Milestones:
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Launched in 2014 as Soundest, initially focusing on email marketing services.
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Rebranded to Omnisend in 2017 and expanded its offerings to include omnichannel marketing automation.
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Introduced SMS marketing capabilities in 2018 to give businesses more communication options.
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Became one of Shopify’s top five apps for email marketing and automation by 2019.
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Opened a U.S. office in 2020 to extend its market presence.
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Ranked among Europe’s fastest-growing companies, appearing in the Financial Times and Deloitte UKFast50 listings between 2021 and 2022.
Recent Developments:
In 2024, Omnisend launched a “Product Reviews” feature specifically for Shopify merchants, helping businesses collect automated customer feedback. The platform integrates seamlessly with major e-commerce platforms such as Shopify, WooCommerce, BigCommerce, and Wix, ensuring that merchants can easily incorporate Omnisend into their existing systems.
Conclusion:
Omnisend continues to innovate in the marketing automation space, offering e-commerce businesses an all-in-one platform for email, SMS, and web push notifications. By focusing on personalized customer engagement, Omnisend empowers businesses to enhance their marketing efforts and improve customer relationships.
