Mgid

MGID is a global native advertising platform that connects advertisers with engaged audiences through partnerships with leading publishers. Established in 2008 and headquartered in Santa Monica, California, MGID has grown to over 700 employees across 12 offices worldwide. The company operates in more than 200 countries and supports over 70 languages.

Core Offerings

MGID provides a suite of advertising solutions designed to enhance user engagement and drive revenue growth:

• Native Advertising: MGID specializes in native ads that seamlessly integrate with website content, offering a non-intrusive user experience.

• Advanced Targeting: Advertisers can utilize granular targeting options, including demographics, interests, and device types, to effectively reach specific audience segments.

• Real-Time Analytics: The platform offers real-time reporting dashboards, enabling users to monitor campaign performance and make data-driven decisions.

• Flexible Monetization: Publishers benefit from flexible monetization options, including customizable widgets and various ad formats, to optimize revenue without compromising user experience.

• AI-Driven Recommendations: MGID employs artificial intelligence to deliver personalized content recommendations, enhancing user engagement and retention.

Global Reach

MGID’s platform reaches over 850 million unique visitors monthly and delivers more than 185 billion content recommendations each month. The company partners with over 32,000 content websites, serving more than 100,000 new campaigns annually across 200+ countries.

Client Success Stories

MGID has collaborated with various global brands to achieve significant marketing outcomes:

• VOH: Achieved a 143% increase in traffic within 30 days through MGID’s internal recirculation and contextual targeting technology.

• Ubisoft: Enhanced gamer engagement with rich media ads, resulting in over 3.3 million impressions and more than 634,000 interactions.

• Toyota Malaysia: Boosted brand awareness and customer engagement through static and dynamic ads, generating 10 million impressions and over 13,000 clicks.

• HSBC Bank: Generated leads for credit card services with unique native format messages, achieving a 1.5% conversion rate and an average cost per click of $0.06.

Conclusion

MGID stands out as a premier native advertising platform, offering tailored solutions that cater to the unique needs of both advertisers and publishers. With its advanced targeting capabilities, diverse ad formats, and strong support infrastructure, MGID continues to drive success in the digital advertising landscape.