Pathmatics

Pathmatics by Sensor Tower: A Powerful Platform for Digital Ad Intelligence

Pathmatics is a digital advertising intelligence platform designed to give marketers and advertisers deep insights into the digital ad landscape. It provides tools to analyze competitor ad spend, creative strategies, and audience targeting across various channels, enabling users to make informed decisions and improve advertising performance.

Key Features

• Comprehensive Ad Spend Analysis
  Access current and historical data on ad spend and impressions across social media, display, video, and mobile platforms. This includes insights into seasonal spending trends, helping users understand market dynamics over time.

• Creative Performance Insights
  Examine actual ad creatives, including messaging, calls-to-action, audience profiles, site targeting, spend, impressions, and flighting schedules. This granular view helps identify what resonates with target audiences.

• Competitor Benchmarking
  Perform side-by-side comparisons of competitors’ advertising strategies, including share of voice, category rankings, and ad purchase breakdowns. This makes it easier to assess and improve market positioning.

• Seasonal Trend Identification
  Analyze historical ad spend and creative rollouts to identify advertising trends by season. This supports better media planning and ensures campaigns are timed for maximum impact.

• Market Share Benchmarking
  Track share of voice, brand visibility, and competitive ad spend across industries and geographies. Benchmarking data helps advertisers spot growth opportunities and refine their strategy.

• Data-Driven Go-To-Market Strategies
  Build stronger go-to-market strategies using data from competitor ad spend, creative trends, and audience targeting. This helps with accurate product positioning and campaign execution.

Benefits for Users

• Smarter Decision-Making
  Access to detailed competitor insights improves strategic planning and tactical advertising choices.

• Campaign Optimization
  Knowing which creatives and formats perform well helps tailor content and improve results.

• Informed Strategic Planning
  Rich data insights support long-term planning aligned with market trends and consumer behavior.

• Competitive Edge
  Benchmarking tools help advertisers track performance relative to competitors, identifying where to focus improvements.

Conclusion

Pathmatics is an essential platform for marketers seeking to understand and outperform in the digital ad space. With its robust features, it empowers users to monitor the competition, craft smarter campaigns, and elevate their advertising outcomes with confidence.