Tradedoubler

Tradedoubler: A Global Leader in Performance-Based Digital Marketing

Founded in 1999 in Stockholm, Sweden, Tradedoubler has become a prominent force in the digital marketing industry. As one of the early pioneers of affiliate marketing in Europe, the company has since expanded its operations to over 90 global markets, connecting more than 3,000 advertisers with a wide-reaching network of publishers.

Tradedoubler’s core services include comprehensive affiliate marketing solutions and a white-label partner management platform. It also offers campaign management tools tailored to performance-based advertising. Beyond these, Tradedoubler provides a broad array of digital marketing services, such as influencer marketing via the Metapic platform, mobile app marketing through Appiness, and additional offerings in lead generation, programmatic advertising, referral marketing, content commerce, retargeting, cashback and coupon strategies, and email campaigns.

Technological innovation remains at the heart of the company’s mission. Tradedoubler has developed advanced tracking solutions, including support for cookieless and cross-device tracking, voucher code tracking, and extensive API integrations. It has also launched platforms like Zezam, a suite for creator commerce, and Onbaz, which supports live video shopping — both designed to enhance engagement and drive conversions.

The company maintains offices in 15 cities worldwide, including major hubs like London, Paris, Munich, Madrid, Milan, Copenhagen, and Sydney. With approximately 335 employees, Tradedoubler is listed on NASDAQ Stockholm under the ticker TRAD. Since 2014, Matthias Stadelmeyer has led the company as CEO, guiding its ongoing evolution and growth.

In 2016, French media group Reworld Media became a key investor, gradually increasing its stake to a majority holding of 51.8% by 2023. This partnership has reinforced Tradedoubler’s position in the digital marketing sector and expanded the scope of its global services.