TripleLift

TripleLift is a digital advertising technology company founded in 2012 and headquartered in New York City. The company specializes in delivering innovative ad formats that seamlessly integrate into digital content across various platforms, including web, connected TV (CTV), and retail media.

Innovative Ad Solutions

TripleLift offers a range of creative advertising solutions designed to enhance user engagement and drive measurable results. Their proprietary technology enables the transformation of standard creative assets into high-performance ads that resonate with audiences across multiple channels. By leveraging advanced data and targeting capabilities, TripleLift ensures that advertisements are both relevant and effective.

Extensive Publisher Network

The company has established partnerships with over 900 publishers, encompassing more than 79% of the comScore 100. This extensive network includes prominent media outlets such as BuzzFeed, CNN, BBC, USA Today, and The New York Times. These collaborations allow TripleLift to provide brands with access to premium inventory and a broad audience reach.

Commitment to Sustainability and Inclusion

TripleLift is dedicated to promoting economic inclusion and sustainability within the advertising industry. In 2023, the company launched TripleLift Audiences, a first-party data solution that enhances ad targeting while respecting user privacy. Additionally, TripleLift has committed to reducing its greenhouse gas emissions by at least 50% across all scopes by 2030, aligning with science-based targets to combat climate change.

Leadership and Growth

Under the leadership of CEO Dave Helmreich, TripleLift continues to expand its offerings and strengthen its position in the digital advertising landscape. The company’s focus on innovation, strategic partnerships, and responsible practices underscores its mission to deliver impactful advertising experiences for brands and consumers alike.